Founded in 2007 by Ukrainian designer Lena Ivanova, IVANOVA is a young, fun and flirty womenswear brand that deserves more recognition than it currently attracts. With a sizeable following in Ukraine, particularly in Kiev where the brand and Lena are both based, IVANOVA has already started making its mark on the fashion world, however it’s only now that Lena is pushing the brand outside Ukraine, which undoubtedly promises to bring some exciting prospects for IVANOVA’s international development.
Simple, “cute” dresses, inspired by those of a school girl, and unique digital print, as well as quality fabrics and urban-contemporary edge, are all aspects that add to IVANOVA’s appeal. Lena is incredibly observant of her surroundings and, consequently, draws inspiration from an array of sources, including her friends, family, art and the Bible, and it’s because of Lena’s observant, perfectionist nature, which she pours into each and every one of her collections, that IVANOVA will do superbly.
Here’s an insight into IVANOVA’s Spring/Summer 2014 collection:
Images courtesy of IVANOVA